Aluram Hair Serum Review: Which One Is Right for You? | Jillian’s Salon, Coshocton OH

If you’ve been into Jillian’s Salon lately, you’ve probably noticed a new lineup on our shelves: clean, coconut-white bottles with the Aluram name on them. We’ve been using and recommending Aluram for a while now, and we get asked about their serums more than almost anything else in the collection. So we’re breaking down what they actually do, who they’re for, and how to use them.

What Makes Aluram Different

Every Aluram formula starts with coconut water as its base, along with clean, plant-driven ingredients. The line is vegan, cruelty-free, and free from sulfates, parabens, and gluten, which is a big part of why we carry it. It’s a brand that was built by stylists, for stylists, so the formulas are made to actually perform in a working salon, not just look good on a shelf.

Aluram Shine Serum: The Everyday Essential

This is the serum most of our clients start with, and it’s the one you’ll see front and center on our shelf. It’s a lightweight, non-greasy formula built to condition, detangle, and add instant shine to any hair type.

What’s in it: Coconut oil, jojoba oil, and marula oil, plus antioxidant-rich extras like avocado, rosehip, and sea buckthorn oil.

What it does:

• Smooths and detangles strands
• Fights frizz and humidity
• Cuts down blow-dry time
• Adds thermal protection before hot tools
• Leaves hair soft with a healthy, natural sheen (not greasy or weighed down)

Who it’s for: Pretty much everyone. It’s especially great if your hair is prone to frizz, feels dry or dull, or you’re blow-drying and heat styling regularly.

How to use it: Work 1–2 pumps through damp hair before blow-drying, or smooth a small amount over dry hair to knock down frizz and add shine on the go.

Aluram High Shine Glossing Serum: The Level-Up

For clients with medium to coarse or more textured hair, we often reach for Aluram’s High Shine Glossing Serum from their Glossing collection. It’s built to deliver a more intense, mirror-like shine and is formulated with pomegranate, pracaxi, and coconut oil.

What it does:

• Delivers a glassier, high-shine finish than the original Shine Serum
• Smooths coarser or more textured strands
• Leaves a soft, silky, non-greasy feel
• Color-safe, so it won’t fade or dull your color service

Who it’s for: Thicker, coarser, or color-treated hair that needs a little more to achieve that “glass hair” look.

How to use it: Apply 1–3 pumps into your palms and smooth over damp or dry hair, focusing on mid-lengths to ends where hair tends to be driest.

Shine Serum vs. Glossing Serum: Which One Should You Pick?

If your hair is fine to medium and you want an everyday frizz-fighter with a natural shine, start with the original Shine Serum. If your hair is thick, coarse, or color-treated and you’re chasing that glassy, salon-fresh finish, reach for the High Shine Glossing Serum. Not sure which is right for your hair type? Ask your stylist at your next appointment. We’re happy to help you figure it out.

Our Take

We wouldn’t stock a product we don’t believe in, and Aluram has earned a permanent spot on our shelves. Both serums do exactly what they promise: less frizz, more shine, and hair that actually feels healthier over time, not just coated in product.

Ready to try Aluram for yourself? Stop by Jillian’s Salon in Coshocton, Ohio, to pick up a bottle, or ask your stylist to add it to your next service.

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Jillian’s Salon is a full-service hair salon located in Coshocton, Ohio, proudly carrying Aluram’s clean, vegan haircare line, including their Shine Serum and High Shine Glossing Serum.